About Kruth and Beth
Our Story
Kruth & Beth began with a mission to bridge the gap between innovative beauty solutions and global markets. Today, we serve as a trusted link between premium brands and diverse consumers worldwide, delivering excellence in skincare, beauty, health, and wellness.
01 Vision
To be the world’s most trusted beauty and wellness partner, offering unparalleled quality, innovation, and market reach.
02 Mission
To empower brands and retailers by connecting them to high-quality beauty, skincare, health, and wellness products through strategic partnerships, agile distribution, and impactful marketing.
03 Core Values
Integrity
Innovation
Authenticity
Inclusivity
Sustainability